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tracy@sodagrowthadvisors.com
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About SODA Growth Advisors

Home - About SODA Growth Advisors

Meet the Founder: Tracy Coleman

Tracy Coleman has spent 27+ years in the real, high-stakes world of sales leadership, which basically means she’s survived more forecasting calls, re-orgs, and “quick syncs” than any reasonable person should. She’s built teams, carried and achieved big numbers, and led through chaos with a steady hand and a clear head. If things are messy, political, or wildly unclear, Tracy is the person you want in the room;  she’ll name the elephant, calm the room, and get everyone moving forward. The calm in the chaos.

Her career runs the gamut from global companies like Oracle, Workday, Pegasystems, and Marriott to fast-moving startups like BetterUp. She’s fluent in both corporate bureaucracy and startup hustle;  a rare bilingual skill. Often the only woman in leadership meetings, Tracy learned early how to hold her own, speak plainly, and build real trust. She believes relationships aren’t “soft skills”; they’re the secret sauce that actually gets work done.

Pink Poppy Flowers

Today, Tracy helps leaders sharpen their revenue strategy, run stronger sales teams, and perform at a high level without burning out (or needing a nap by noon). As a Gallup Certified Strengths Coach, she helps leaders understand what makes them great and how to use it on purpose. When she’s not working, she’s running, playing her dogs, and enjoying life in the Midwest — grounded, resilient, and steady, just like her leadership style.

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