Clarity. Alignment. Sustainable Growth.
Growth Starts With Alignment
Revenue stalls when strategy, sales execution, and leadership aren't speaking the same language. We've seen it happen at companies of every size — smart teams, real products, and growth that keeps hitting the same invisible ceiling.
SODA Growth Advisors removes that ceiling.
We bring fractional sales leadership and GTM expertise that's been tested in some of the most demanding selling environments in B2B — from complex enterprise deals to the long cycles and relationship dynamics of government and SLED markets.
What you get isn't theory. It's a seasoned revenue operator embedded in your business, aligned to your goals, and focused on results from day one.
Proven Excellence,
Lasting Impact
100%
Client Satisfaction Rate
27+
years of experience
90%+
improvement in sales pipeline predictability
Proven Strategies, Proven Results
See how clarity, alignment, and focused execution have helped leaders drive sustainable growth and stronger results.
A Practical, Proven Way to Drive Growth
We combine strategic rigor with real-world leadership experience.
Meet the Founder: Tracy Coleman
I've spent 25 years in the rooms where revenue gets made.
At Oracle, Pega, BetterUp, UKG, Marriott and beyond, I built and led enterprise sales organizations that carried big numbers — and hit them. Presidents Club. Chairman's Circle. A track record built not on luck, but on process, people, and relentless execution.
Today, I channel that experience into something more agile: fractional sales leadership for companies that need a serious revenue operator right now, without the cost or commitment of a full-time executive hire.
I founded SODA Growth Advisors for exactly that reason. Whether you're scaling fast, entering a new market, rebuilding a broken pipeline, or trying to bring real structure to a sales org that's been running on instinct, I've done it. At scale. Under pressure. More than once.
My work spans the full enterprise architecture: go-to-market strategy, sales org and territory design, quota and compensation modeling, ICP definition, account segmentation, partner strategy, and sales enablement. I bring deep expertise in both SaaS/Commercial and Government/SLED markets, a combination that's genuinely rare and immediately useful.
I'm also a Gallup Certified CliftonStrengths Coach, which means my impact doesn't stop at process. I develop the people behind it, from individual contributors to senior executives.
Strategy that sells. Leadership that lasts.
If your revenue engine needs a tune-up, a rebuild, or someone who's simply been there and knows the way, let's talk.
Who We Work With We don't work with everyone. We work with the right ones.
We work with growth-stage and mid-market companies at pivotal moments in their journey.
Companies Selling Into Government & SLED Markets
Executive teams navigating change
Founders Preparing to Scale Their Sales Org
Teams Navigating Change
Individual Sales Leaders & Executives
WHAT OUR CLIENTS SAY
"Tracy is an exceptional leader and coach who brings unwavering dedication to the success of everyone in her orbit. Her supportive guidance and genuine investment in my success has pushed me to reach levels I once thought were unachievable. My mission focus became her mission focus."
- David C BetterUp
" Tracy's leadership and coaching is a rare blend of strategic brilliance and genuine advocacy. She doesn't just lead teams, she empowers you to be bold and make no small plans while providing unwavering support needed to achieve them. She creates a culture of boldness with big ideas and she leaves you better then she found you"
- Adam M Next Generation, Inc
